This is the case study on shopper's stop targeting the young, it is a marketing management case.
Shoppers¶ stop-targeting the young shoppers stop profile setting up shop in 1991 with its flagship store in andheri, mumbai, and shoppers¶ stop is a. Team no 4 sarang banubakde manpreet singh chabbra 5% of the total customers generate 65% of -most successful loyalty program in india -6,30,000 .
The case concerns as shoppers stop, homegrown indian retail branded clothes and accessories are closely linked with the adult segment of clients and a half. For instance, shoppers stop and the future group's big bazaar are targeting sales of 8-10 per cent from omni channels in the next 36-48. Shoppers stop case study – marketing management group vii brand navigating study saw disengagement with younger customers and saw targeting hangout spots, places like colleges, institutes, fares and cafes.
Is there a risk in not targeting the young is there a business opportunity in the youth segment what should shoppers stop do if it were to.
Shoppers stop is an indian retailing company promoted by the k raheja corp group, targeting families and young couples with a monthly household.